Businesses need to keep growing constantly if they are to attain success in the competitive market of today. No matter what exciting offers a business is ready to provide to its clients, without promising leads to sell them they are meaningless. Happy consumers are the one thing no business can make do without. Since consumers play such a big role in determining how businesses fare, the concept of lead generation has received a lot of attention and has undergone tremendous sophistication of late. While conventional lead generation strategies like brand promotion by friends and family are effective, they do not provide the growing consumer base that businesses need in the long run. This is the reason businesses need to rejig their lead generation strategies every so often to remain relevant in the market. While lead generation is not getting any easier with time, fortunately, there are some affordable ways that still work.
Social media marketing is all the rage
Surprisingly, most businesses do not consider social media as a plausible source for lead generation. This notion needs to change at the earliest. Being active on social media is no longer optional for businesses, it is a necessity. The more active businesses are in social media, the more popular they are likely to be among the masses. It is imperative that businesses do not flood their followers with ads all the time. As a matter of fact, businesses are better off publishing something useful instead of the ads, so that they can keep their followers hooked to their social media handles at all times. Moderation in social media is anything but overrated considering that its relevance in it is unlikely to change for many years to come.
Nothing draws the crowd like freebies
Giving away freebies or exclusive offers is a time-tested way to garner more clients effortlessly. The prevalence of bargaining from time immemorial is proof enough of this trend. By giving away freebies, businesses can make people understand how uniquely different their products are. Once the products become familiar to the people, word of mouth will do the rest of the lead generation for the businesses. With the internet becoming a part and parcel of everything that people do of late, businesses can leverage this tactic without splurging a lot on it. All businesses will have to do is collect people’s contact information in exchange for some exclusive offers or freebies.
Even brick and mortar stores can utilise this technique by partnering with other websites or forums whose main theme is related to the products they sell. There is no limit to the amount of lead generation that can be achieved through this, as businesses can come up with newer more exciting offers when the old ones become passé.
Sponsoring events begets leads
People love events. By sponsoring events, businesses can not only garner more leads but also can increase their brand awareness among people effortlessly. Greater brand awareness is definitely a plus for any business in the long run. Since events are usually associated with a high fun factor, businesses will be able to garner numerous promising leads without much coaxing. While sponsoring events might seem pricey to small businesses, the double benefits that they offer make it worthwhile.
Influencers broaden the pool of prospective clients
While some things do not get old, it does not apply to everything. Businesses will have to learn to keep up with the times if they are to survive in the fiercely competitive market of today. One of the newest trends in lead generation is influencer marketing. Leveraging influencers to source leads enable businesses to tap into those pools of people who cannot be reached through mainstream advertising. Additionally, influencers bring a personal touch to the lead generation campaigns of businesses, thereby improving its effectiveness phenomenally. Thanks to the popularity of social media platforms, there are a good number of influencers available out there. Hence businesses will not find it difficult to find someone who is willing to work with their budgetary constraints.
Incentivise clients for lead generation assistance
Businesses go the extra mile to ensure that their clients are happy so that they are more likely to return to them in the future. While this is good practice, there is no reason for businesses to not incentivise clients for helping them with lead generation. Considering that businesses put in a lot of work to build the goodwill that they share with their clients, it is only fair they are compensated suitably for it. In this context, goodwill will serve as a great motivator for the clients in helping the businesses with their lead generation.
Preetham B. P. is a passionate writer who enjoys writing about everything under the sun. He
believes that life is what we make of it and thus the onus of being happy is entirely on people